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Blue Lake Brings Sustainable Transformation to Future Supply Chain Management Leaders at MSU

Teaming up with the best graduate supply chain program in the nation, Blue Lake aims to bring holistic, sustainable supply chain perspectives to current and future leaders when they rethink their business strategies, corporate responsibilities, and our shared sustainable future, kicking off on Apr.14 with a joint webinar.


PALO ALTO, Calif. – April 5, 2021 – Sustainable packaging company, Blue Lake Packaging today is excited to announce their participation in a joint webinar with the Department of Supply Chain Management (SCM) at Eli Broad College of Business at Michigan State University (MSU). This event is the sixth installment of the SCM Department’s webinar series. The two parties also plan to create a series of graduate and executive education content and other events.

“We are thrilled to join the dialogue at the Broad College of Business where my supply chain career began 20 years ago,” said Ying Liu, founder and CEO of Blue Lake Packaging. “To thrive in the new normal, sustainable transformation has become a business imperative. We see many companies struggling to meet the increasing demand from their customers for more environmentally responsible solutions while meeting financial targets simultaneously.
”No matter where the organizations are on their journey, I hope more leaders and supply chain management practitioners will be equipped with methodologies and innovations when they strategize their sustainability goals and map out their plans for more exit-friendly solutions. Ultimately, it is our shared objective and responsibility to reduce carbon footprint, take care of end-of-life disposals, eliminate plastic pollution, and unleash the best of a circular economy."

The joint webinar and following events will bring Blue Lake’s expertise in empowering sustainable transformation and natural fiber-based material innovations to the future business leaders at the Broad College of Business, home to the best graduate supply chain management programs in the nation.

The online webinar held on Apr.14, 1:00PM, ET will be moderated by David J. Frayer, Ph.D., Assistant Dean SCM, MSU, and featuring the following speakers:

- Vedat Verter, Chairperson SCM & McConnell Chaired Professor, MSU.

- Han Zhang, Assistant Professor SCM, MSU.

- Ying Liu, Founder & CEO, Blue Lake Packaging. Formerly, Senior Director of Product Operations & Corporate Social Responsibility at Apple.

- Bing Cao, Co-Founder & Managing Partner, Blue Lake Packaging. Formerly, Associate Partner & Solution Leader at McKinsey & Company.

Click here to learn more and register for the event.


About Blue Lake Packaging

Blue Lake enables sustainable transformation for a future free of plastic pollution. With its innovative 100% fiber-based packaging solutions, Blue Lake is committed to the goals of eliminating plastic packaging waste throughout the supply chain and product life cycle for manufacturers and brands. Learn more at or follow us on LinkedIn.


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